Hi, my name is Simonne Brown

I am an interaction designer.
I am passionate about designing and building unique user experiences.

What I'm Working On

A quick update on what I'm currently working on



Junior Interaction Designer

In May of 2014 I joined the team at Engine Digital as a Junior Interaction Designer. So far it has been an amazing experience, where I have had the opportunity to work alongside an amazingly supportive team of inspirational and talented people, on a variety of client projects.

My work with Engine Digital includes projects for clients such as Adidas, Pirelli Tires and BC Hydro.

Portfolio

This is a small sample of some of the projects which I have worked on in the past few years.
Click on each piece to find more information, process shots and final iterations.

LONGEVITY

Health Design App

Objective:
To create an optimized digital system for patients with Chronic Conditions to learn more about their condition, view and complete daily exercise, track their progress and share this information with their Healthcare provider.

This project is a collaboration between myself, my colleague Bob Werner, the Emily Carr Health Design Lab, UBC and Grand Research.


IMAGE 01: Designs of the original PDF released by UBC, next to our final app design

Problem Space:
In the summer of 2013, we were approached to work on a project with the Health Design Lab. It was an intensive full-time project that we worked on initially for two months. We focused mainly on rapid prototyping and creating many iterations of the work to present bi-weekly to our collaborators. By the end of the two months we had the beginning of a much bigger product. We were asked to continue the project during the following year as Research Assistants.

Currently, information regarding the details of a patient's Chronic Condition, along with recommendations for daily exercise are given out on paper. Because people are not reading these pages, they are not completing their exercises. We wanted to create a solution that would not only be easier to use, but might actually encourage the user to improve their health.

Observations:
Throughout our first few months of the project, we went through several iterations and completed first and secondary research into the technology we might use, the best ways to present information regarding personal health, and how we might want to target our user group (Men and Women age 40+).

Tablets Win Our Audience
Although we originally banked on using smartphones for their built-in sensor and location technology, upon deep research of our target audience, we decided that tablets were the clear choice for both ease of use, and preferred device.

Motivation is Key
Having daily goals and notifications is crucial to keep our audience motivated and on-track. It is important to keep positive and focus on encouragement.

Easy Navigation
We needed to create something that was easy to navigate, and would help the user out if they got lost. We kept our app shallow, with only five navigation tabs.

IMAGE 02: Mapping the user flow for the patient-side app

Paper Handouts get Lost
Although having a paper option is important for those who do not have a personal device, giving out sheets of paper is not only bad for the environment, but not effective as they are easily lost or thrown out.

Keep it Simple
Our target audience tends to get discouraged by busy and complicated UI. We wanted to keep it very simple and welcoming to use.

Connect to Sensors
By switching to tablets, we lost our internal sensors (accelerometer, gyroscope, etc). Our solution was allowing the app to hook in with the API from external sensors such as Tractivity, Nike Fuelband or Fitbit products.





Prototyping:
We created nearly 10 different prototypes in variety of formats and fidelities to test our ideas and bring them to live. Paper prototyping, rapid prototyping, and high-fidelity prototyping for our final product all took place over the course of the year.

Protosketch
Protosketch is a handy smartphone app which allows you to take pictures of hand-drawn wireframes, and turn them into clickable mock-ups. This was key in our initial mapping of the app, and brought attention to problem areas.

jQuery Mobile
For our first complete prototype, we quickly made a jQuery mobile prototype. This was used for proof of concept and was presented to our collaborators and faculty. However, we found the jQuery mobile code too limiting, and decided to go for more complex code.

Native iOS App
We decided to take the ambitious route, and planned to learn Objective-C to create our final working prototype. Over the last 3 months of the project, we worked in X-Code to develop an App that could be given to our collaborators and have all the functionality we wanted.

IMAGE 03: Initial Wireframes for our Paper Prototype

Longevity - Grad Show cut from Simonne Brown on Vimeo.

IAC 2014

Website Redesign

Objective:
To create a smartphone application & matching brand scheme for the International Astronautical Congress of 2014 set to take place in Toronto, Ontario.

CASI (Canadian Aeronautics Space Institute) approached Emily Carr to have students design proposals for branding and a convention booklet (and/or mobile app) for their conference in 2014. I created a responsive website for the congress, rather than a native phone app. Having a well-designed website would benefit the congress in many other ways, such as driving traffic to their community forums and their twitter/youtube presence.


IMAGE 01: Breakdown of the original site design

Problem Space:
Through the creation of a mobile app made directly for the convention, guests would be able to view the current schedule, check into events, view a map and more. However, I noticed halfway through the term that all of my app designs never seemed to really work.


IMAGE 02: Breakdown my personal site design

Observations:
The solution that I reached at the end of the project, was that a much more fitting solution to the problem was not an app - but a website which had all of the information needed and could be viewed straight from the mobile browser when guests were attending the convention.

Lack of Content
Aside from viewing the schedule, looking at a map, and finding contact information - the key components that were needed for the mobile application were minimal and did not require the use of the in-phone sensors and technology.

Reaching a Wide Audience
Because the audience was large in size and of a huge age range, it was difficult to narrow in on an app/device.

Easy Navigation
We needed to create something that was easy to navigate, and would help the user out if they got lost. We kept our site shallow, with obvious tabs.

IMAGE 03: Process shot of final logo design

Range of Devices
The whole audience would also bring a huge range of personal devices. By having a website that was responsive, it would also work on tablets and laptops.

Keep it Simple
Our target audience tends to get discouraged by busy and complicated UI. We wanted to keep it very simple and welcoming to use.

About Me

Hi, I'm Simonne Brown

I am an Interaction Designer who has just finished their Bachelor of Design at Emily Carr University of Art & Design. In the past I have had the opportunity to work with a variety of clients including Pacific Centre mall, Vancouver Coastal Health, the University of British Columbia and the Health Design Lab.

RESUME

Simonne Brown

Download PDF

Personal Statement:
Simonne Brown is an Interaction Designer currently located in Vancouver, Canada. In the Spring of 2014, she graduated from Emily Carr University of Art + Design with a Bachelor of Design. In the past, she has had the opportunity to work with a variety of clients including Pacific Centre mall, the University of British Columbia and Vancouver Coastal Health. With a strong passion for unique and breathtaking user interfaces, Simonne hopes to work on big and upcoming projects that will revolutionize the way we interact with technology.

Education:
Emily Carr University of Art & Design - 2010-2014
Bachelor of Design - Interaction Design

Experience:
Junior Interactive Designer @ Engine Digital - May 2014 - Present
Engine Digital is an insights-driven, digital agency focused in improving the way organizations reach and connect with consumers across digital channels. We partner with forward-thinking client organizations that embrace change and recognize the massive opportunities driven by rapidly evolving user behaviors, a constantly changing media landscape, and an ever-growing matrix of devices from desktop to mobile.

Designer @ Microsoft Surface Innovation Workshop - Spring 2014
Through a collaboration between Microsoft Canada and Emily Carr University of Art + Design, I was given the opportunity to participate in an intensive 3-day innovation workshop. In a small group of designers in various disciplines, we were assigned to create new ideas for the Surface tablets + ‘blades’. We were to think about both the design of the physical hardware, as well as designing software that would allow for seamless interaction.

User Interface Designer, Intern @ Allur Group Inc. - Spring 2014 - Present
Spark CRM is a new software product for realtors and developers, focused on improving the management and sales of real estate. As a user interface designer, I focused on creating a usable and intuitive web product for real estate agent. I was responsible for completing comparitive and user research, creating seamless wireframes and information architecture, applying the existing brand to the new layout and prototype the interactions of buttons and forms.

Design Research Assistant @ Growlab - Spring 2014 - Present
Growlab is a start-up accelerator program located in Vancouver, Canada. As Design Research Assistants, we were partnered with up-and-coming startups that are participating in Growlab's current cohort. Working closely with our partner company, we are collaborating to solve design problems within their product. Our focus remains on ensuring both design and business outcomes for the product, and utilizing Lean UX principles.

Design Research Assistant @ Health Design Lab - 2013-2014
Collaborating with Grand Research and the University of British Columbia. Our project aims to create a delivery system (tablet app), which will be used by healthcare professionals and their patients to prescribe clinical exercises for those with chronic conditions. Clinicians will also be able to use the data collected to monitor their client's progression.

As a Design Research Assistant, I was involved in every phase of the design process, from initial problem solving and rapid prototyping, to fully realized app development.

Shift Supervisor @ Starbucks Coffee Co. - Feb 2011 - Jan 2013
At Starbucks I was a team leader and was awarded Partner of the Quarter in the Fall of 2012. Supervisor duties included cash handling, team management, and inter-store communication. Additionally, I was the lead for Customer Care, Ordering and Inventory Management, Communication Logs and Barista Training.

Awards & Publications:
Adobe Creative Jam - Best Graphic Design - Summer 2014
A Design competition hosted by Adobe challenges designers and artists to create something within 3-hours based on a given theme. Myself and Scott Strathern took home the prize for Best Graphic Design.

GRAND Research Grant - 2013-2014
Awarded three grants in total of $20,000 to research healthcare, technology & gaming. Specifically addressing a delivery system for care givers to prescribe exercises to those with chronic conditions.

Partner of the Quarter - 2012
An award for Starbucks partners who show exemplary customer service, leadership and ethic. Store managers nominate individual partners from each store and it is then voted on by the entire district.

Dogwood District Scholarship - 2010
Awarded a $1,000 scholarship for excellence in the arts.

Skills:
Design
• Adobe Creative Suite
• Information Architecture
• Wireframing
• Critical Thinking
• Rapid Prototyping

Code
• HTML5 / CSS3
• Javascript / JQuery
• Responsive Frameworks
• Objective-C (XCode)

Research
• CoCreation Kits
• User Testing
• Secondary Research
• REB Completion

Soft Skills
• Effective Communication
• Time Management
• Group Work Ethic
• Public Speaking

What I Do

For the last five years, I have been focusing on developing my design chops by working on a wide array of projects, and honing new skills.

Design

I am passionate about the entire design process behind any project that I work on. Nothing is more thrilling than a beautiful UI.


Design Skills:
• Adobe Creative Suite
• Information Architecture
• Wireframing
• Critical Thinking
• Rapid Prototyping

Code

Having a strong knowledge of front-end (and some back-end) languages has been infinitely helpful when it comes to designing for the platform.

Fluent Languages:
• HTML5 / CSS3
• Javascript / JQuery
• Responsive Frameworks
• Objective-C (XCode)

Research

Throughout my studies I have been shown the value of qualitative design research, and how to properly apply it to design projects.

Research Techniques:
• CoCreation Kits
• User Testing
• Secondary Research
• REB Completion

Soft Skills

One of the hardest skills as a design is to learn how to properly communicate and present your ideas once you have them.


Skills Include:
• Effective Communication
• Time Management
• Group Work Ethic
• Public Speaking

Drop me a Line

Feel free to send me an email if you have any questions or comments!